The Launch of Visit Lombok-Sumbawa 2012

The Launch of Visit Lombok-Sumbawa 2012
Miss Pearl 2009 Coronation and International Ecotourism Business Forum 2009

Ever since the first launch of Visit Indonesian Year program in 1992 (VIY 1992), The Indonesian Culture and Tourism Department continuously sustain similar program every year to attract foreign tourists and encourage to come to many different beautiful regions of Indonesia. Many tourist destinations conduct series of events to expose their tourist attractions every year with improving preparations from time to time.

The Launch of Visit Lombok – Sumbawa 2012

Lombok Sumbawa Tourism
Event Description
West Nusa Tenggara Province as one of Indonesian provinces that has various tourist potentials and indigenous natural resources is prepared and focused as the core program in 2012. Officially the plan of this program is launched on Saturday, 5 July 2009 in a ceremonial event held at Senggigi, Lombok. This event is attended by the President of Republic of Indonesia, His Honorable, Dr. Susilo Bambang Yudhoyono.

The launch of Visit Lombok-Sumbawa Year 2012 program has also become an event for West Nusa Tenggara province to initiate and perform their preparation in welcoming the special year that is especially programmed for them.

The Minister of Indonesian Culture and Tourism Department, His Excellency Ir. Jero Wacik, SE said, “The branding of Indonesian Tourism is: Kenali Negerimu, Cintai Negerimu (Know Your Country, Love Your Country). It means and also describes the Indonesian natural richness in the frame of tourism industry that covers natural tourism, heritage tourism, cultural tourism, shopping tourism, culinary tourism, and marine tourism. Lombok and Sumbawa island have some potentials i.e. natural tourism resources, pearl breed, and traditional woven. These made very much worthwhile for Lombok and Sumbawa island to be promoted.

In this event, some promotional activities were also launched such as Website and VT. Apart from that, a special session to show the pearl and traditional woven were also displayed as two primary commodities of West Nusa Tenggara Province.

The first lady, Mrs. Ani Yudhoyono also breed the pearl in this event. Miss Pearl as Pearl Ambassador 2009 will also be selected. The candidates are 10 representatives of 10 provinces who were the finalists of Miss Tourism 2008 competition.

They are:

Miss Sumatera: Duma Sitorus
Miss Sulawesi: Marlin Mogigir
Miss Kalimantan: Giana Pratidina
Miss Maluku: AstrelliaJeanner Selanno
Miss Bali: Putu Ayu Gustina
Miss Papua: Marcella Rumfabe
Miss DKI Jakarta: Agnes Theresia Immanuel
Miss Yogyakarta: Ingrid Clarissa Wisnu
Miss East Nusa Tenggara: Rini Arba
Miss West Nusa Tenggara: Nur Fajrina

Mr. Sapta Nirwandar, the General Director of Marketing of Culture and Tourism Department said that Visit Lombok – Sumbawa 2012 would create a positive synergy and cooperation that support the tourism industry, companies, local government and central government. “As such, Lombok and Sumbawa will become a safe and well qualified tourist destination. This progress will boost the economic growth and also give benefits to many people as it will open job opportunities to improve their welfare.”

5th International Ecotourism Business Forum

Although Visit Indonesia Year program was already started in 1992, however, tourism industry was started to be professionally packaged and bundled as tourism marketing program in integration with MICE (Meeting, Incentive, Convention, Exhibition) industry in 2005.
The Culture and Tourism Department innovatively organize International Ecotourism Business Forum and facilitate the meeting between buyers from foreign countries and Indonesian travel business players as sellers.
Consecutively, this forum was held in Bogor (2005), Yogyakarta (2006), Bondowoso (2007), and Palembang (2008). This program has been positively well known by all members and brings tourism industry improvement particularly in ecotourism.

This year, the International Ecotourism Business Forum will be held in Lombok on 5-6 July 2009. During those two days, the participants are 25 travel business players from Indonesia and 20 buyers from 11 different countries such as UK, Germany, UEA, Thailand, Singapore, South Korea, India, Hongkong, France, Japan.
As a province that has various natural and coastal tourism resources Lombok offers marine products including pearl breeding, marine tourism and definitely the arts and cultures product such as woven and handicrafts.
The Indonesian Culture and Tourism Department is very much optimistic to be able to promote and support West Nusa Tenggara Province in marketing its tourism as it previously has been with other provinces that organize the International Ecotourism Business Forum.

The Launch of Visit Lombok-Sumbawa 2012

The Launch of Visit Lombok – Sumbawa 2012

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